Data traffic is growing rapidly worldwide, driven by the sharp per-MB price decline and the growing use of advanced devices, such as smartphones and netbooks.
As a result, CSPs (Communication Service Providers) face a broad set of challenges, including minimizing network congestion, maximizing data revenues and enhancing the user experience.
To resolve these concerns and others, Comverse offers its Data Management & Monetization solution (DMM), a highly advanced platform for controlling, managing and monetizing mobile broadband traffic.
PCRF with Comverse: Winning the Broadband Profitability Battle
The solution’s unique 3GPP PCRF-compliant framework provides out-of-the-box support for a wide range of business and marketing use cases and scenarios, enabled by:
- Comprehensive Business Policy Engine: Subscriber-oriented policy creation environment facilitating swift plan definition and flexible plan changes.
- Broad & Modular PCRF-PCEF Framework: Leveraging Comverse’s strong enforcement capabilities (e.g: DPI, layer 7 proxy services) for true end-to-end implementation of policies. This allows CSPs to overcome interoperability barriers, defining and enforcing multiple beyond-standard business scenarios in a dynamic, cost-effective manner.
- End-to-End PCRF/PCEF and BSS Framework: Optional integration with Comverse ONE Billing & Active Customer Management solution provides CSPs with utmost flexibility to define hybrid network- and subscriber-aware policy decisions.
- Extendable, Future-Proof Solution: Real-time configurative policy system, enabling addition of new policy rules, enforcement elements and policy inputs in a structural manner.
Comverse’s Data Management and Monetization Solution provides CSPs with the complete toolset for winning the data profitability battle: accelerating monetization and nurturing marketing innovation, while minimizing integration, interoperability and CAPEX barriers.