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3G auctions may have refueled India's economy, but at a huge cost to telcos. Comverse VP Pushpendra Mankad, one of the industry experts consulted for the article, sees good cause to be optimistic about the market in India. "The onset of 3G and India's 600 million mobile phone users… will make mobile Internet a significant growth engine." He expects VAS services to "grow exponentially, giving operators a new revenue source."

According to this article marking World Telecom Day, telecommunication has become more than a basic need; it is also about personal identity and empowerment. Prominently quoted Comverse Senior VP Pushpendra Mankad notes that the "latest trend in the telecom industry is the shift to value added services." With 3G, we can expect "rich media content and services coupled with a great user experience. Data services may experience a surge in adoption and usage." VAS services will play a key role in increasing ARPU.

A combination of geospatial and mobile computing technologies, Location Based Service (LBS) is appealing to industry giants and operators as one of the new breed of personalized information utility services that have found massive uptake among the Indian subscriber base. A leading expert in the field, Daphna Steinmetz, Comverse Vice President for Innovation & Research, and Chief Innovation Officer explains, "Enhancing the user experience with context information allows for a new level of interaction between people, in a deeper level of sharing," and goes on to explore why the industry is eying innovations on this front.

Pushpendra Mankad, Senior VP, Comverse Asia., is prominently quoted in this article about machine-to-machine (M2M) communication. The number of potentially connected M2M devices far exceeds the number of mobile broadband subscribers; with chipsets getting smaller and cheaper, M2M is forecast to soon become a major new source of revenue for mobile operators.