Get a Big Piece of the Revenues in Mobile Advertising
Mobile advertising has been gaining significant momentum with network operators who understand the overwhelming benefits of an in-network system to deliver huge returns:
- Operators: Mobile advertising gives operators the opportunity to create an entirely new business model with significant revenues coming from third parties. Comverse offers a quick path for operators to begin to benefit from these new revenues by leveraging and monetizing their existing network assets.
- Advertisers: New media channels provide very innovative and interactive ways to reach consumers in today’s crowded communication space. The mobile phone is the most personal device that exists today, accompanying end users wherever they go. This makes the mobile environment an attractive and viable way for advertisers to directly and effectively reach their consumers.
- End-users: Influenced by the Internet-bred consumption culture, end-users seek free or discounted communication services and are willing to receive relevant sponsored ads in exchange. With the right service bundle, end-users can choose the amount of advertisements they would like to get in exchange for services.
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