News and Events

Announcing Continued Frameworx Certification, Comverse Spotlights Growth Strategies Enabling Operators to Navigate the Digital Storm

Extended with Analytics, Comverse Policy Studio Helps Operators Expand Benefit from the Big Data Opportunity

Unified View and Real-Time User Information Enhance Customer Experience

Marketing-Oriented Policy Creation Interface to Accelerate Innovative Data Services to Market

BSS has become the a vital promotional and marketing tool, leveraging real-time insight coupled with invaluable network and social information to generate new revenues and provide personalization and an ever-higher level of customer experience.

To cut through the clutter and compete in the connected world, CSPs can adopt a more holistic approach towards advancing their BSS ecosystems to meet the new needs of the hyper-connected landscape.

LTE alone will not resolve all current network challenges. A customer-centric solution to marketing, policy and charging is needed -- subscriber-and-network-aware, based on unified information & functionality, and a single service creation point. It offers advanced policy, multi-channel and real-time-anywhere capabilities. CSPs can transform customer data into actionable marketing-oriented information based on analytics of both real-time and historic information.

As networks become smarter and subscribers become savvier, CSPs have to look toward BSS solutions that are able to combine network-centric controls with customer-centric policies and promotions to truly tap into the value of 4G/LTE.

The increasingly digital world provides a myriad of opportunities for CSPs. However, it also poses new monetization, customer, offer and network management challenges.