Voicemail has been and continues to be one of the most successful value-added services ever introduced. Generating billions of dollars each year, voicemail is an essential source of revenues and customer satisfaction.
The inherent flexibility of voicemail has enabled it to transform in an evolutionary process from a basic call answering service with a single point of access (TUI) into a mailbox that includes additional types of messages (e.g. SMS, email), access points (PC), types of media (pictures, video), and entirely new functions (personal space, sharing).
With its new directions, Next-Generation Voicemail (NGVM) has additional means to generate revenues by increasing its penetration and usage. Recent research conducted in the UK shows that Visual Voicemail increases voicemail usage: approximately 30% of subscribers said they will use voicemail more in retrieving and depositing messages.
Visual Voicemail also can increase voicemail penetration in key market segments. An interesting finding from the UK research was that the younger the subscriber is, the more appealing Visual Voicemail is. The highest interest in this application was among teenagers ages 14-17.
Comverse’s InSight™ NGVM is the market leader in the Visual Voicemail arena today. Comverse has many optimal solutions deployed around the world that answer ever-evolving needs with a breadth of services that add significant value to the operator’s network. A visionary and a market shaper throughout voicemail history, Comverse Visual Voicemail continues to lead the voicemail market into its next evolutionary phases.
To see a demonstration of Visual Voicemail, please visit Comverse at CTIA.
Click for more information: InSight NGVM