Enabling Comverse Wireless Operator Partners To Capture Significant Share of Mobile Advertising Value Chain

Comverse, the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced its newest offering, the Comverse Mobile Advertising Solution. The solution includes a Mobile Ad Server, Campaign Management, Ad Targeting Engine, Multi-Channel Traffic Interceptors and Data Collectors, Ad Injectors and comprehensive billing and reporting tools.

The Comverse Mobile Advertising Solution allows operators to provide highly relevant advertising to the largest possible number of their subscribers by using all available channels - such as Internet banners, SMS and MMS messages, visual voicemail and ringback tones. The system delivers the right advertisement to the right person at the right time via the right mobile channel.

“Operators have been waiting for an advertising solution that lets them leverage their position in the mobile advertising chain – namely their customer base and their unmatched real-time and profile information about their customers,” said Comverse Chief Marketing Officer John Bunyan. “In addition to reaching the largest possible subscriber audience with our multi-channel capability, Comverse Mobile Advertising lets carriers easily and efficiently leverage their Comverse solutions in messaging, voice, text, multimedia and billing and customer care, among other capabilities. The product suite supports competitive messaging and Internet access systems and lets carriers take full advantage of their subscriber information and usage with ad networks and off-portal traffic.”

Comverse mobile operator customers currently serve over two billion consumers, making the potential reach of the solution a significant breakthrough in the development of mobile advertising worldwide.

Read the PR on comverse.com