Mobile phone subscribers at Telstra, Australia’s leading telecommunications and information services company, now can get all their messages — voicemail, picture messaging, text messaging, email and multimedia communications — in one secure, integrated mailbox accessible from both mobile handset and desktop computer.
By launching Comverse HUB Converged Messaging (locally branded MyConnect™), Telstra becomes the first operator on the continent to offer a converged Web-based messaging inbox containing all mobile, landline and email messages. Users can easily view, manage, compose and send the many kinds of messages from this one location, and an archive provides abundant room to store and organize messages.
During the recent Comverse EXPO virtual event, Telstra’s MyConnect received one of Comverse’s Fourth Annual Innovation Awards to recognize its successful rollout in the marketplace. (To view a video about Telstra’s MyConnect, please visit the
Comverse EXPO web site.)
“Removing the barriers that artificially separated the messages from the different services frees our users to handle their messaging in the most efficient way from any convenient device,” said Michael Rocca, Telstra Networks and Services GMD.
Telstra users now can, for example, check and send email on their mobile phones while on the move and can handle SMS, MMS and voicemail messages while sitting at a PC at home or at the office.
“Our messaging offering matches the way people live and enables them to use their time more efficiently,” Rocca said.
In addition to boosting user satisfaction and loyalty, Converged Messaging can increase usage and revenue, enhance the operator’s Web presence and branding strength, and increase traffic on the operator’s portal, which can lead to additional revenue opportunities by providing a valuable platform for marketing and promoting operator services.
“In the current competitive environment, it is vital for network operators to leverage existing capabilities to create new revenue streams and deliver innovative user experiences,” said Urban Gillstrom, Group President of Global Sales at Comverse, the world's leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.
“Comverse solutions like Converged Messaging provide the operator with a competitive advantage and clear differentiation,” Gillstrom said, “taking full advantage of today’s opportunities while enabling an evolutionary path towards IMS/IP environments.”
Converged Messaging is part of the Comverse HUB Value-Added Services, which spans voice, messaging, mobile Internet and mobile advertising. Comverse HUB is a synergistic framework that enables service providers to maximize their business performance and augment their position in the market.
About Telstra
Telstra Corporation Limited is Australia's leading telecommunications and information services company, with one of the best known brands in the country. Telstra is the only true media communications company in Australia that can provide customers with a truly integrated telecommunications experience across fixed line, mobiles, broadband (BigPond®), information, transaction and search (Sensis®) and pay TV (FOXTEL). Telstra's international businesses include CSL New World Mobility Group, one of Hong Kong's leading mobile operators; TelstraClear Limited, the second largest full service carrier in New Zealand; Reach Ltd, a provider of global connectivity and international voice and satellite services and SouFun Holdings Limited, a leading real estate and furnishings website in China. By using an integrated suite of network and media assets, Telstra is creating a world of 1-click, 1-touch, 1-command, any screen solutions that are integrated, operate in real-time, and are simple, easy and valued by customers.
