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Supporting the "Always on" Digital Customer
Today’s power users are embracing “always on” communications to meet their 24x7 digital lifestyles. At the same time, they are demanding unparalleled choice, convenience and control. How can operators best cater to these “always on” digital customers?
For full article, click here >> |
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Driving Mobile User-Generated-Content |
We are witnessing a silent revolution: the birth of user-generated content and
social communities. Initially we might have considered it just a minor trend
offering highly creative (or bored) people some way to express themselves.
Later, as we began to see and hear more signs of its presence we may have
started to participate ourselves, not really knowing where all this would lead.
Suddenly we look around and the world has changed. Content is not what it
used to be!
For full article, click here >> |
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Maintaining and Increasing SMS Person-to-Person (P2P) ARPU: Critical Success Factors
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Whether SMS is viewed as a commodity or as a differentiated service, operator best practices around the world continually demonstrate that there are many ways to spur the growth and profitability of P2P SMS messaging.
For full article, click here >> |
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Success Story: Advanced Real-Time Billing Capabilities Stimulate Usage for Reliance Mobile in India |
In order to increase average revenue per user (ARPU) in innovative ways, Reliance, now with more than 35 million customers, successfully leveraged Comverse Real-Time Billing Solution capabilities to develop and support creative campaigns targeting the rural, youth and premium market segments.
For full article, click here >> |
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Advancing Boldly Into the Future With Instant SMS |
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With trillions of messages sent annually and a line that continues to shoot upward intrepidly on the graph of global usage, SMS is a striking and still-growing market success.
Will the SMS success story continue, or has it neared its peak? Is the strong position of SMS threatened by evolving market conditions?
For full article, click here >> |
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